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【天问】Sample Business Letters-外企商务信函模板

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laofuzi:
Business letters can be divided into two broad categories, based on the intended recipient: business-to-business letters and business-to-customer letters.

Letters that some people loosely define as business letters which are NOT business letters at all include: resume cover letters, personal character and job reference letters, complaint letters, letters to landlords, personal thank you letters, resignation letters, job inquiry and application letters; and other letters of a personal nature such as letters of apology, congratulations, invitation, and condolence, among others.

Business-to-Business Letters

Business-to-business letters are letters that businesses send in "normal" business situations, including internal correspondence.

The term "business" is used here in the broad sense to include any kind of enterprise, for-profit or non-profit, for which activities focus on the creation and/or delivery of a good or service to customers. "Customer" refers to any recipient of a good or service delivered by a business.

The following links go to actual real-life templates for the most requested business-to-business letters:



Appreciation letter - thanking a conference speaker-会议感谢信.

Business introduction letter - introducing yourself and/or a service.-商业介绍信

Business letter - confirmation follow-up after business meeting-确认信.

Business memorandum - internal memorandum to employee-商业备忘录.

Business thank you letter - to another company for assistance.-感谢信

Congratulations letter - to a former employee-祝贺信.

Contract letter - request to expedite payment.

Contract letter - notification of audit.

Cover letter - transmit annual report to a business-说明信.

Donation letter - typical fundraising solicitation letter.

Fundraising letter - request business donation for school project-捐赠筹款函.

Invitation letter - invite conference speaker.-会议邀请函

Letter of commendation - commend an employee.

Letter of credit - construction project guarantee.

Letter of introduction - to introduce professional contact.

Letter of interest - to participate in a project.

Letter of recognition - to recognize and thank a speaker.

Letter of reference - business customer reference.

Performance evaluation letter - medical residency candidate-工作表现评价信.

Recommendation letter - former employee - marketing job-工作推荐信(市场).

Reference letter - former employee - sales job-前雇主工作推荐信(销售).

Sympathy letter - death of long-time employee.--员工死亡慰问信

Termination letter - when terminating an employee-解雇信.

laofuzi:
Appreciation Letter


There are many different situations, both business and personal, that warrant appreciation letters. This one was written, post-conference, to thank a colleague and friend for his participation and general contributions. In professional situations, writing such letters of appreciation should be standard protocol(礼仪,还有一个草拟的意思,这里是礼仪).
(print corporate Letter of Appreciation on standard letterhead)
November 30, 20xx

Mr. David Kimberly
Director General, Civil Aviation
Government of Seychelles
10 Island View Parkway
Seychelles

Dear David:

I would like to take this opportunity to express my heartfelt thanks to you for your very active participation in our recent conference in Montreal on the "future of aviation". The Chairman and Board Members have also asked me to pass on their sincere appreciation for your efforts in supporting the Institute in this important undertaking.

Your skill in chairing the controversial panel on "The Role of Developing Countries in the Future of Aviation Management" was very much appreciated by those representing all sides of that extremely sensitive topic. As well, we have received numerous post-conference requests for the paper you delivered on "The Critical Issue of Cooperation Between Airlines and Airports." It appears that you may have penned a best-seller with that one!

On both a professional and a personal level, I really appreciated the time that the two of us were able to spend together for fun and reflection during conference down times. I certainly learned a lot about the unique aspects of aviation operations in your part of the world (not to mention the things you taught me about the backhand on the squash court!).

We are currently hard at work producing the "Compendium of Conference Proceedings" document, and we expect to be sending it out to all participants early in the new year.

Again, thanks so much for your enthusiastic participation in our conference. I have no doubt that it would not have been the success that it was without your presence.

Please keep in touch, and drop in(偶然来访、顺便拜访) and visit us whenever you are in this part of the world.

Very sincerely,


Peter Smithfield
President and CEO

laofuzi:
Business Introduction Letter


Business introduction letters are the most common type of introduction letters. Typically, they are used to introduce a product or service to a prospective new customer. The real-life(真实) sample introduction letter below is actually a follow-up letter combined with an introduction letter. In this letter, the author uses an initial contact at a meeting to further introduce his company and services to a potential client. This is one example of the literally hundreds of business situations in which a business introduction letter is the appropriate next step.

(print Business Introduction Letter on corporate letterhead paper)
February 20, 20xx

Ms. Margaret Campion
Director, Corporate Services
Riviera Industries Inc.
245 Dearborn Park Road
Chicago, Il 60610


Dear Ms. Campion:

It was a pleasure meeting you briefly at last week's Board of Trade event. It's amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U. of Kansas, even overlapping(重叠重合) for one year! I suppose we were destined(注定) to eventually meet face-to-face.

I was fascinated(着迷) by your synopsis(纲要) of the history of Riviera Industries over the past, almost half-century. Clearly, your company has a rich corporate heritage and tradition(企业文化和传统). At the same time, the company has been blessed(保佑) with a continuum of leaders of foresight(远见) and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry.

As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories. We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees. We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf.

After our chat at last week's meeting, it occurred to me that with Riviera approaching its 50th anniversary, it would be the perfect occasion to produce a Corporate History to celebrate your company's first half-century. It so happens, that these are exactly the types of corporate publications that we specialize in here at Final Edition. In fact, we have produced corporate histories for dozens of companies.

With Riviera's 50th just around the corner(即将发生), I'm sure that you have been thinking about ways to make that anniversary a special one. Accordingly(相应的), I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services. I have a strong feeling that what we offer at Final Edition might be just the kind of thing you've been looking for to celebrate Riviera's 50th.

Please feel free to call me at 745-2398 so that we can discuss this further. If I don't hear from you by the end of next week I will follow up with you and see if we can set up a meeting at your convenience.

Yours truly,


Raymond Gaudet
Manager, Corporate Programs

laofuzi:
Business Letter- confirmation follow-up after business meeting.


In reality, the term "business letter" is very general, and could refer to any one of scores of specific-purpose letters. Typical business letters include: introduction letters, employee letters, covering letters, marketing letters, publicity letters, project letters, customer relation letters, financial and credit letters, order-related letters, sales letters, follow-up letters, announcements, fundraising letters, among many others. The sample below (in full-block format) is a typical "meeting follow-up letter".

(print Business Letters on corporate letterhead stationery)July 20, 20xx

Mr. Rodney Giles
Manager, Customer Support
Inter-Office Solutions Inc.
1289 Luxor Station Rd.
Cedar Springs, IL, 34985


Dear Rodney:

This is further to our meeting of last week at which we agreed to hold a series of meetings over the next two months to review your experiences with the pilot implementation of the 1to1 Customer Relationship Management Program.

As discussed at that meeting, the objectives of our review sessions will be to:

Review and assess the overall effectiveness of the program;

Identify and document strengths weaknesses of the program;

Propose customer-focused solutions to address areas of weakness;

Develop an approach and action plan for Phase 2 of the project;

Determine the staff members who will make up the Phase 2 Team.

As agreed, meetings will be held every second Tuesday from 9:00 a.m. until noon, and the location will alternate between our two offices, the first one to be convened here at Inter-Office on August 14, 20xx. Fred Johnson of your CRM group is to act as the meeting co-ordinator and recording secretary throughout the process.

As discussed, at the end of the process, Deborah Buxton of Consultek will draft the summary report for review by the steering committee. As you requested, a copy of her c.v. has been enclosed(附上).

I trust I have covered all of the points that we discussed. If you have any questions or would like to add anything please give me a call at 745-9878. We look forward to seeing you at the August 14th meeting.

Sincerely,

Marilyn French
Senior Consultant

Encl.

laofuzi:
Business Memo- Business Memorandum

A business memorandum is an internal letter used for communication within an organization. They are an organization's internal version of the business letter. Memos can be written on any subject. Most organizations use pre-printed memo paper for their memoranda. Normally, when an organization communicates externally it uses a business letter, not a memo.
(print a Business Memo on corporate memorandum letterhead)
MEMORANDUM

DATE:  September 30, 20xx

FROM: Meridith Bronson

TO:       Franco Marconi, Director, Research Programs

SUBJECT: Commendation - Henry Stapleton - Transport Demand Project

The purpose of this is to officially commend Henry Stapleton for his exceptional contribution throughout his assignment to the Transport Demand Project (TDP).

As you know, Henry has been working on special assignment with the TDP team for the past eight months. Now that he is about to return to your part of the organization I wanted to make sure that he gets some recognition for his significant and exceptional contributions to the project.

As a junior econometrician, Henry's role in the project was pivotal(关键的) to its timely and successful completion. It was Henry who worked long hours, numerous nights and weekends with his small team of researchers, first specifying, and then testing the thousands of equations that had to be run. The quality of Henry's written work was also exceptional. His regression analysis summaries were always very well written and rarely required revision.

As a colleague and project team member, Henry was also outstanding. His upbeat(乐观、积极向上) enthusiasm for the project was infectious(易传染的), and he seemed to motivate the entire project team. He was very well-liked(深受喜爱的) by all team members, and in effect he became "unofficial" deputy project manager.

In closing(最后,在结束前), I would like to say that I have worked with many junior economists and econometricians over the years and have never run across one as professional and productive as Henry Stapleton was on the TDP. I believe that the organization as a whole should recognize his exceptional contribution to a major project.

Please let me know if you have any questions or comments.


Meredith Bronson
Director, Econometric Research

cc: Henry Stapleton
      Personnel file - H. Stapleton

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